QWR Brand Guidelines

Logo
System

QWR has two core marks: the standalone Q icon and the QWR wordmark. Both exist in black and white variants. Deploy the correct version based on background — always preserving legibility and brand integrity.

Primary — White on Black

Primary — Black on White

On Gradient A

On Gradient B

Minimum clear space equals the cap-height of the "Q" on all four sides.
Never place other elements — text, graphics, edges — within this protected zone.

✓ Do

Use the Q icon as an app icon or avatar in standalone contexts
Use the QWR wordmark for full brand identification
Always maintain the defined minimum clear space
Use the white logo on dark and gradient backgrounds
Use the black logo on white or light backgrounds
Scale proportionally — never stretch or squish
Use SVG/EPS for all production applications

✗ Don't

Place the logo on cluttered photographic backgrounds
Recolour the logo in blue, grey, or any other colour
Add drop shadows, gradients, or outer glows to the logo
Rotate, skew, stretch, or distort in any way
Use low-resolution or rasterised versions for print
Outline or stroke the logo shapes
Use old or unapproved logo versions

Minimum Sizes

Wordmark: 80px wide minimum (digital)
Wordmark: 25mm wide minimum (print)
Q Icon: 24px minimum (digital)
Q Icon: 8mm minimum (print)
SVG format for all digital applications
EPS or PDF format for all print applications
Never display the logo below these thresholds

Color
Palette

QWR's palette is built around two signature gradients that define the brand's visual atmosphere — a deep navy-to-teal progression that evokes depth, precision, and spatial awareness. Black and white anchor all compositions.

Gradient A — Sky

Top: #0E3B7C · Navy
Mid: #0A9DC4 · Teal
End: #E5F4F8 · Ice White

Gradient B — Deep

Top: #06102D · Abyss
Mid: #0D6EA6 · Ocean
End: #C8E8F0 · Pale Blue

QWR Black #000000
RGB 0 0 0
Pantone Black C

QWR White #FFFFFF
RGB 255 255 255
Pantone White

Abyss Navy #0A1628
RGB 10 22 40
Pantone 296 C

Ocean Blue #0D6EA6
RGB 13 110 166
Pantone 2945 C

QWR Teal #0A9DC4
RGB 10 157 196
Pantone 3115 C

Black

Primary background across all digital, print, and physical surfaces. Dominant in all dark-mode applications.

White

Primary text colour on dark backgrounds. Also the base for light-mode applications and print documents.

Abyss Navy

Dark gradient start point. Used in deep background treatments, cinematic product renders, and hero sections.

Ocean Blue

Mid-tone brand blue. Used in gradient transitions, secondary UI elements, and supporting graphic elements.

QWR Teal

Primary accent and interactive colour. CTAs, highlights, section labels, and ambient lighting in renders.

Accessibility — Contrast Ratios

White on Black 21:1 — AAA ✓

Black on White 21:1 — AAA ✓

Teal on Black 5.2:1 — AA ✓

Typog-
raphy

QWR uses a single typeface across all communications: Plus Jakarta Sans. A geometric sans-serif with technical precision and modern warmth — balancing enterprise authority with human approachability.

Primary Typeface — All Weights

Plus
Jakarta Sans

by Tokotype · Available on Google Fonts · Free & Open Source

Display / Hero Engineered for Reality. ExtraBold 800
64px
−0.03em

Heading H2 Innovation You Can Wear Bold 700
48px
−0.02em

Heading H3 Industry-Ready XR Solutions SemiBold 600
40px
−0.015em

Body QWR develops advanced spatial computing hardware, enabling immersive experiences across education, healthcare, training, and defence with human-eye resolution. Regular 400
16px
1.72 leading

Caption / UI 6DoF Positioning · 4K Resolution Per Eye · Qualcomm XR2 Platform · 105° FOV Medium 500
12px
+0.04em

Label / Tag Spatial Computing · Enterprise Grade · Made in India Bold 700
12px
+0.20em · CAPS

300 — Light
Long-form editorial copy

400 — Regular
Body copy, descriptions

600 — SemiBold
Subheadings, UI elements

800 — ExtraBold
Hero headlines, wordmark

Voice
& Tone

QWR speaks like a precision instrument — clear, confident, and purposeful. We are building India's XR future and we write with the conviction that demands. No fluff. No hype. Just proof.

Bold, Not Aggressive

We state our capabilities plainly and let the technology speak. We don't shout — we demonstrate.

"Purpose-built, 6DoF headset for immersive training and robust deployment."

"The most AMAZING VR headset you've ever experienced!!"

Technical, Not Exclusive

We use precise technical language — always paired with a clear human benefit. Specs serve people.

"1058 PPI density — critical for VR-based instruction and spatial orientation tasks."

"High resolution with lots of pixels for better clarity in all scenarios."

Purposeful, Not Corporate

QWR has a mission. We write with direction and conviction, not vague corporate generalities.

"Head-worn devices will become the primary interface between humans and digital systems."

"We leverage synergistic innovation for stakeholder value creation."

Indian Pride, Global Standard

We are built in India for the world. We acknowledge our origin with confidence — never as a caveat.

"Made in India. Built for enterprise. Deployed globally."

"Despite being an Indian startup, we offer international-quality solutions."

Brand Personality

Precise

Not vague

Bold

Not arrogant

Human

Not cold

Forward

Not nostalgic

Imagery
& Renders

All product renders and photography are grounded in dark cinematic environments with precise material accuracy. Subtle teal-blue ambient lighting — drawn directly from the brand gradients — unifies the visual world.

🌑

Dark Cinematic Environments

All renders use near-black backgrounds. Lighting is dramatic and controlled — single-source or dual key/fill setups. Avoid bright studio lighting or white environments entirely.

💙

Subtle Brand Blue Ambient

The teal-blue from the brand gradients (#0A9DC4 / #0D6EA6) appears as ambient rim lighting, lens reflections, and soft environment bounce. Never saturated — always restrained and atmospheric.

🎯

Material & Texture Accuracy

Render with physically-based materials. Black matte plastics, anodised finishes, rubber gaskets, and glass optics must read accurately. No stylised or cel-shaded aesthetics.

🔲

Colour Accuracy in Renders

Product colours must be true to physical hardware. Blue glow elements (LED indicators, lens reflections) should match the brand palette precisely — not invented or exaggerated.

👤

Real Contexts, Real People

Usage photography shows real professionals — workers in industrial facilities, students in labs, healthcare professionals. Authentic, diverse, active — not posed stock photography.

🚫

What to Avoid

No rainbow RGB lighting, gaming-aesthetic renders, cartoon 3D scenes, cheerful stock images, or purple/green-dominant palettes. QWR is enterprise — dark, precise, and purposeful.

Approved Camera & Shot Types

Close-Up

Tight product framing highlighting form factor, button placement, and brand marks. Shows product scale and finish quality.

Macro

Extreme close-ups of sensor arrays, optical elements, connectors, and material textures. Communicates engineering precision.

3/4 Perspective

The signature hero angle — front-facing with slight vertical and horizontal rotation. Reveals depth and 3D form of the headset.

Orthographic

True orthographic projection — no perspective distortion. Ideal for spec sheets, technical documentation, and elevation views. Reinforces the tech/engineering brand.

Function / Usage

Product shown in active use — headset worn, controller held, interaction mid-frame. Always in contextually appropriate environments matching the target industry.

Detail / Exploded

Exploded views or detail callouts for technical marketing. Components separated with fine connecting lines, labels in Plus Jakarta Sans, dark background.

QuestionWhat's Real.

LogoSystem